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Storytelling for Digital Platforms

Storytelling for Digital Platforms

  • $235.00
  • 6 Lessons
  • (5.0)
Description
Storytelling is the secret to engaging content in today’s noisy digital world. This course helps marketers, creators, and business owners craft stories that captivate, connect, and convert — whether you're writing a post, recording a reel, or publishing an email campaign. You’ll begin by understanding the neuroscience behind why stories work — how they trigger emotion, increase retention, and build trust. Then you’ll explore story structures like the Hero’s Journey, 3-Act Structure, and the Epiphany Bridge that make your message memorable. You’ll learn how to apply these frameworks across platforms: Instagram stories, YouTube intros, brand videos, emails, product pages, and even LinkedIn posts. Each format comes with tips for pacing, emotional hooks, character building, and visuals. Practical exercises help you develop your origin story, product journey, and client transformation stories. You’ll discover how to incorporate authenticity, vulnerability, and values without oversharing or drifting off-message. Modules also cover visual storytelling through images, reels, and videos — using templates, shot lists, and editing tips that reinforce your narrative. Real examples from top creators and brands illustrate how good storytelling drives engagement and action. By the end, you’ll confidently use storytelling to elevate your content — whether it’s for personal branding, community building, or customer acquisition. Storytelling isn’t just a skill — it’s your superpower, and this course helps you unlock it.
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  • Total Duration 6
  • Lectures 6
  • Skill Level Basic
  • Category Content Creation & Copywriting