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Upselling & Cross-Selling Techniques

Upselling & Cross-Selling Techniques

  • $275.00
  • 2 Lessons
  • (5.0)
Description
Increasing revenue doesn’t always mean acquiring more customers — it often means maximizing the value of each transaction. This course teaches you how to use upselling and cross-selling strategies to increase average order value and customer lifetime value without being pushy or intrusive. You’ll begin by understanding the psychology behind why customers buy more when presented with relevant, timely offers. You’ll learn the difference between upselling (upgrading a product) and cross-selling (offering complementary products), and when each tactic works best in the buyer journey. The course covers implementation techniques across eCommerce, SaaS, service-based businesses, and physical retail. You’ll get practical scripts, email templates, product bundling strategies, and pricing models that help drive conversions while enhancing the customer experience. Modules also include training for sales and support teams — showing them how to suggest additional products confidently and with empathy. You’ll also explore digital tools that automate upselling and cross-selling, including popups, checkout flows, post-purchase emails, and recommendation engines. You’ll analyze real case studies from brands like Amazon, Apple, and Shopify merchants to see how successful businesses increase revenue per customer. Key metrics such as AOV, attach rate, and conversion rate are also explained, with dashboards and KPIs to help you measure performance. By the end, you’ll have a clear system to introduce upsells and cross-sells in a way that adds value for customers and boosts your bottom line. This course is ideal for marketing teams, online store owners, and anyone looking to grow revenue without increasing acquisition spend.
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  • Total Duration 6
  • Lectures 2
  • Skill Level Basic
  • Category Customer Relationship & Retention
Opening Hours
Mon - Sat (8.00 AM - 6.00 PM) Sunday - Closed

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